A new report from the Association for Online Publishing (AOP) and Deloitte has revealed that digital publishers saw an increase in revenue in Q3 2017 of 6.7%, compared to 3% for Q3 2016.
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The agency said it will enable brands to capitalise on local marketing by integrating different mediums into a semi-automated platform that uses local data sources.
The out-of-home sector headed indoors this week to debate its future, and there was a sense of positive change in the air.
A 3.4% year-on-year increase to £22.1 billion marked the eighth consecutive year of market growth, according to preliminary figures released by the AA and Warc.
As we step forward into 2018, here is a snapshot of the latest forecasts from some of the media industry’s most respected forecasters.
The report, compiled by industry analyst Peter Field and commissioned by Rapport in association with the IPA, investigates the performance of campaigns investing at least 15 percent of their budgets on OOH.
