Media agencies need to free themselves from the fallacy that technology by itself = impact, writes the7stars’ Simon Harwood.
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Execs from Google, Total Media, the7stars, Starcom and Mindshare UK give their take on what the latest results mean for the industry.
Digital marketing platform Impact Radius has announced the appointments of Scott Brazina and Adam Furness.
Admitting 2017 had been a “difficult year”, YouTube owner Google announced new rules on Tuesday to help clean up its content and make it a safer advertising environment.
This week: Rachel Bristow, director of partnerships, Sky; Roy Greenslade on the Guardian revamp; ex-Havas boss Paul Frampton on his future plans
The capabilities allow access to age and gender demographics, as well as reach, frequency and gross rating points.
The latest IPA Bellwether survey reveals that 23.9% of marketing executives raised their budgets during Q4 2017; however, ongoing economic uncertainty and growing client caution meant that 15.2% cut their total marketing spend.
With a strong emphasis on smart cities, there were clear implications for the out-of-home sector at this year’s Consumer Electronics Show, writes Posterscope’s Ahmad Sayar.
Oh dear. It looks like adland has its work cut out as it enters 2018, with new research from Kantar Millward Brown revealing that UK consumers are less-than-pleased with the current state of advertising.
There are 24 carat marketing lessons to be learned from the Californian Gold Rush of 1849. Geoff Copps extracts the nuggets.