Speaking at the Ad Association’s annual leadership summit, former Ebiquity boss Nick Manning said if advertisers behave responsibly and respectfully towards their customers, people “will respond in kind”.
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Total revenue for ITV, Channel 4 and ITV Breakfast was up 2.4% in December to £188.7 million.
The author of a new book examining the behavioural biases that influence what we buy tells Ellen Hammett how advertisers can make their campaigns more effective.
The agency said it will enable brands to capitalise on local marketing by integrating different mediums into a semi-automated platform that uses local data sources.
The out-of-home sector headed indoors this week to debate its future, and there was a sense of positive change in the air.
A 3.4% year-on-year increase to £22.1 billion marked the eighth consecutive year of market growth, according to preliminary figures released by the AA and Warc.
As we step forward into 2018, here is a snapshot of the latest forecasts from some of the media industry’s most respected forecasters.
The report, compiled by industry analyst Peter Field and commissioned by Rapport in association with the IPA, investigates the performance of campaigns investing at least 15 percent of their budgets on OOH.
The competition regulator is playing with fire with its latest findings, writes Raymond Snoddy.
Speaking at Mediatel’s inaugural Out-of-Home Summit on Tuesday, Simon Valcarcel said no other channels give O2 the same scale, fame and high awareness that OOH and TV do