After much speculation, WPP has today announced the creation of a new brand experience agency VMLY&R, unifying digital agency VML and creative agency Y&R.
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Following Comcast’s £30.6 billion winning bid for Sky, Mediatel presents a timeline charting the broadcaster’s fascinating rise.
Xandr encompasses all existing aspects of AT&T advertising and analytics businesses, including AdWorks, ATT.net and AppNexus.
Full report available at: BARB> Viewing data> Weekly top programmes
Approaches that depend on demographic data alone face a tough fight to retain relevance in a programmatic and micro-targeted world, writes Nano Interactive’s Carl White.
Ignore the doom-mongers, writes Ebiquity’s Dr Nick Pugh – here are five reasons why TV is in rude health.
From dynamic digital creative to the powerful use of data, Google could accelerate the UK’s out-of-home sector, writes Emily Coe.
Confirming that ‘Project Dovetail’ has successfully launched after years of development, the new measurement capabilities cover TV sets, tablets, PCs and smartphones for on demand and live streaming.
Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts.
US cable giant Comcast has emerged as the winner after a blind auction for Sky on Saturday – scuppering Rupert Murdoch’s long-held plans to take full control of the broadcaster.