Bower will work alongside Saatchi & Saatchi’s David Hackworthy, as well as other senior strategy leads across Publicis Groupe.
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In case you hadn’t noticed, the FIFA World Cup has just taken place and that means the commercial breaks have been overflowing with car ads. John Lowery rates their performances.
Emoji day has rolled around again for Apple and, to celebrate, the tech firm has announced that it will be releasing new emojis in a free software update later this year.
According to ongoing research by Enders Analysis, understanding consumer passions should be increasingly important to advertisers and media planners as 90+% of new discretionary spend has come from “identity categories”.
The average time spent watching online video is growing – and it’s impacting how brands plan campaigns, according to Zenith’s Online Video Forecasts 2018, published today.
Scandals and mainstream press coverage means consumers now have more insight into the ad ecosystem, and more control over how their data is collected and used. Should the wider industry feel nervous?
Newly founded independent media agency Yonder Media has appointed Sabrina Francis as its first group brand lead.
A sad loss for a brilliant and inspiring England this week – but what a boost for TV.
In a note to staff, worldwide CEO John Seifert said he had reviewed “serious” complaints made against Meng, who has been with the WPP firm since 1999.
Sometimes there’s too much news. There’s the football, Brexiteers spinning out of the Cabinet, daring cave rescues, the Murdoch-Comcast penalty shoot-out, a heat wave, novichok and Wimbledon. And then Trump turns up…
