In response to Raymond Snoddy’s latest local TV solution, Robert Kenny, MD at Human Capital, talks numbers: “Perhaps I’ve just had a bad pint, but local TV economics still give me a headache”…
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In response to Derek Jones’ Standing out in a world of TV clutter article, David Spon-Smith, consultant at Accenture, joins John Billett’s discussion – Is television out of touch when it comes to marketing itself?
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, talks Google and display ads; the importance of location and search; linking mobile with TV and press; and finally M&S mobile commerce…Eric talks up mobile – againGoogle’s laser focus on mobile has been covered here plenty of times, so there… Continue reading Mobile Fix – Google; Facebook Places; and integration
Helen Gawor, Connect Insight, says: “Online advertising effectiveness studies became a joke when one research supplier was asking respondents ‘Have you seen any advertising for X brand’ when the ad was clearly on the page hosting the research…when it’s bad, it’s really bad!”
In response to Raymond Snoddy’s article, Robert Kenny, MD at Human Capital, says: “Local TV has a high hurdle to clear to reach profitability, and with waning consumer interest and increasing competition for ad revenue the bar is getting higher all the time…”
Nigel Walley, managing director of Decipher, says: “The Canvas project has been tortuously slow, and since 2007 the world has changed”…
Simon Kendrick, research manager at Essential Research, unveils the real facts about mobile internet usage…
In response to Derek Jones’ Standing out in a world of TV clutter article, Richard Bedwell, director at Bedwell Media Ltd, joins John Billett’s discussion – Is television out of touch when it comes to marketing itself?
Despite the killer headlines, it seems unlikely that Blackberry’s new tablet device will come anywhere near to denting Apple’s leading market share, let alone diminish it completely.
In response to Derek Jones’ Standing out in a world of TV clutter article, John Billett, director and owner of Johnbillett.com, wonders why so many media businesses fail to market themselves…