Newsworks’ Vanessa Clifford dissects the latest Reuters Digital News Report – and finds some inconvenient truths along the way…
More Media Commentators articles
Following the Connected Consumer Conference 2015, VisualDNA’s Jon Hewson looks at how brands can turbocharge their video advertising.
AdRoll’s Michael Bertaut gives his tips on which technology companies – above all others – are worth looking out for next week.
As the Daily Mail publishes a hugely misleading attack, Raymond Snoddy argues that the public mood is being manipulated to make it hostile to the BBC in advance of vital talks with Government.
The best digital display campaigns will have engagement at the heart of them, says Tim Greatrex, founding director at Rezonence – so how can brands and planners make sure they’re getting it right?
Sue Todd, CEO of Magnetic, says the use of creativity as a competitive weapon has never been more important.
With a flurry of mergers and acquisitions sweeping the industry, Julia Crawley-Boevey, director, Results International, shares her analysis.
As the UK’s mobile and broadband markets witness an array of mergers and acquisitions, Graham Lovelace looks at how the battle for customers and the fight over pay-TV is redrawing the telecommunications map.
With a mergers and acquisitions bonanza going on in the marketing services sector, owner-manager agencies thinking about selling need to get prepared.
Alex Kuhnel, chief operating officer, Kantar Media TGI, identifies three key issues the current programmatic landscape throws up for publishers, and offers insight into how they can be resolved.
