Outsmart, the new marketing body for the OOH industry, launched three months ago with a mission to understand what can take the sector to the next level. Here, its chief executive, Alan Brydon, explains what happens now.
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The outcome of moving BBC Three online could point a finger to the future – or serve as a stark warning, writes Raymond Snoddy.
Ahead of this week’s Future TV Advertising Forum, BARB’s Paul Smith explains why establishing the right metric for measuring viewing behaviour online is so important.
As 2015 draws to a close, Sky Media’s Jamie West reflects on TV’s crowning achievements and current challenges – and gives his thoughts on what next will have in store.
After the Sun’s U-turn on its paywall policy, is it time for other publishers to be more open-minded about current monetisation strategies, asks Tim Greatrex, founder of Rezonence.
While most likely considered a hindrance for the general population, the increase in the average time it takes to get to work is great news for mobile and out-of-home, writes Route’s James Whitmore.
On the information superhighway, advertising has often become a road-block, rather than a roadside billboard to be admired or ignored as we see fit, writes IMGROUP’s Steve Sydee.
The tragic events in Paris over the last week bring to light important questions about the way news is covered, writes Raymond Snoddy.
VisualDNA’s Jim Hodgkins calls on creatives to step forward as the missing ingredient to drive the evolution of programmatic and psychological targeting.
The US investigation into media rebates could now impact the UK – and precipitate a wholesale recalibration of remuneration and what is considered legitimate practice, writes ISBA’s Bob Wootton.