This year’s asi European TV Symposium highlighted the growing tension between ad tech and broadcasters, writes Mediatel CEO Derek Jones.
More Media Commentators articles
There are valuable lessons to be learned from the personal data economy, writes RadiumOne’s Mark Middlemas.
The Press Recognition Panel was painstakingly put together in a manner that will guarantee complete insulation from any conceivable political interference or pressure, writes professor Steven Barnett.
PubMatic’s Bill Swanson explores the growing challenges for publishers in a programmatic world.
Publishers need to come together to help brand marketing in a time of crisis, says Bauer Media’s Abby Carvosso.
As Rajar publishes its third quarter results for the radio market, Carat’s AV planning team assesses the data.
Direct mail is still a vital component of the media mix, argues Royal Mail Group’s Jonathan Harman.
How should brands best approach social content, and what are the rules to follow and the traps to avoid? The CMA’s Clare Hill investigates.
Unsafe, unviewable, fraudulent, blocked and badly targeted… How can advertisers overcome an increasingly challenging digital landscape? By ISBA’s Bob Wootton.
Jaywing, Naked Communications, Ensighten, Circus Street, Genero and Atomic London give their analysis of the latest results.
