More Media Commentators articles

With three quarters of children now using mobile devices, YouTube for Kids will tap into young digital natives at a previously unforeseen level writes Patrick Walker, CEO of Rightster

In the early stages of a noisy new trend, we mustn’t lose sight of the more robust tech solutions, warns Rockabox’s James Booth.

With a little effort, advertisers can get much more out of data than they put into it, says AudienceScience’s Mark Connolly.

The JIC data of the future has to become truly operational with direct feeds into the workflows of programmatic, argues comScore’s Stuart Wilkinson.

There is now enormous potential for out-of-home to perform as a virtual shop front, writes Posterscope’s Ben Milne.

Following the Future of Media Research conference, Paul Collins of IMGROUP says that the media industry needs to take stronger ownership of the challenges data presents.

Where are all the female creative directors in the ad industry, asks Nadja von Massow of DST Applied Analytics.

It’s one of the biggest challenges for programmatic – but how can brands protect themselves, asks Experian’s Colin Grieves.

Videology’s Catherine Hallam reports back from Mobile World Congress – and notes mobile advertising is finally taking centre stage.

Beneath all the buzzwords and attractive visualisations, IMGROUP’s Paul Collins wonders whether big data can actually provide actionable and focused insight.