Ahead of the Automated Trading debate, Results Internationals’ Mark Williams provides analysis on the merger and acquisition activity in the adtech market.
More Media Commentators articles
ISBA’s director of media & advertising, Bob Wootton, gives his views on the current top priorities for advertisers.
Richard Marks of Research The Media asks whether the myBBC initiative is the right response to the growth of personalised content, or is it perhaps the BBC’s role to give us what we didn’t know that we wanted?
Dear readers, Dominic Mills requests your trusted advice to help him prepare for a potentially awkward encounter…
Ahead of The Future of National Newspapers conference next week, Chris Blackhurst, former editor of the Independent and who will be chairing the event, wonders whether the medium has any future at all…
How can advertisers help consumers better understand – and trust – how their data is being used? iProspect’s Alistair Dent explores.
Primesight’s Rubbi Bhogal-Wood wonders how brand marketing can make the most of a very new and universal digital language.
MEC’s Tom George explains why the beta launch of the first stage of BARB’s Project Dovetail is such an important milestone for the UK television and video industry.
How can media agencies take advantage of artificial intelligence to deliver planning insight? Geoff Copps explores.
We need to move our attention away from the micro moments – where brands display their meaningfulness – towards the magic moments where those brands are built, writes David Brennan.
