Sandra Peat, strategy director of ONE TWO FOUR, explains why the audience journey must be at the heart of every brand’s content strategy.
Showing 331-1,322 of 1,322
More Media Commentators articles
Auditing might still have a place in the UK media sector, but it’s not set for growth, writes ISBA’s Bob Wootton.
What would the digital-out-of-home sector look like if it wasn’t the outdoor community nurturing into maturity, asks AMScreen’s Mike Hemmings
As the row over the Telegraph’s HSBC stance rages on, Brian Jacobs – who once convinced a client not to pull ads from a TV channel following a highly critical documentary – gives an ad man’s perspective. He’s not impressed.
Videology’s Fatima Dowlet looks at how brands can ensure maximum exposure across different screens and platforms.
The linear TV schedule has shown incredible resilience in the face of relentless disruption – and we can learn a lot about the future of media in general if we could understand the reasons why, says David Brennan, Media Native.
After Dominic Mills attacked the Advertising Association’s latest report, calling it a flawed and arrogant approach to defending the ad industry from attack, the AA’s CEO, Tim Lefroy, responds.
The latest ABC release for the July to December 2014 period charts all the trends for the magazine market. Here, Newsline presents expert opinion and analysis from MediaCom, Carat, Manning Gottlieb OMD and Starcom MediaVest Group.
Has the need for a brand to help create a pre-formed decision been reduced? Experian’s Colin Grieves looks at the rise of programmatic and the future of branding strategies.
Why, in just three short months, has the UK’s mobile market seen so many mergers and acquisitions – and how will this impact the UK telecoms and pay-TV market structure? Megabuyte’s Philip Carse explains.