How should the ad industry vote on May 7? Bob Wootton, director of media and advertising at ISBA, tells us which box he’ll be ticking.
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Metrics are the cloak of the mediocre and ‘numbers people’ are destroying the wonder of creativity, writes Route’s James Whitmore.
UCAS Media managing director Jeremy Phillips asks what it will take for brands to become successful publishers by sheer chance.
Advertisers must be sure they’ve put their trust – and their marketing investments – in the right place, writes DataXu’s Chris Le May.
A former MediaCom USA boss has sparked concern amongst Wall Street analysts over different forms of agency rebates. Could this be a defining moment on the issue of media kickbacks?
The IAB’s CEO, Guy Phillipson, offers his vision for marketing as the world embraces the Internet of Things.
With live streaming apps Meerkat and Periscope once again changing how we use our smartphones, MEC’s Warren Dell examines what this means for brands, journalists and consumers.
Two unrelated developments this week both suggest that the long predicted disruptional change for network television may be reaching critical temperature, writes Raymond Snoddy.
Kinetic UK’s CEO, Stuart Taylor, looks at how different demographics are impacted by, and react to, digital out-of-home campaigns.
Advertisers might be rushing to create ads for every platform – but in reality people don’t move from device to device to chase their messages, writes Channel 5’s Agostino Di Falco.