Chris Worrell, european research manager at digital media company Specific Media, argues that as our view of how the web can be utilised for marketing changes, so must our ways of measuring campaign success…
Showing 5351-5360 of 6,016
More Opinion articles
A new series of blogs about the broadcast industry, narrated by David Brennan…
The IPA’s new Digital Business Group (DBG) aims to cater for and support those agencies for whom digital marcomms represents just one aspect of a deeper integration of technology into business. Chris Thurling, founder and managing director of 3Sixty and co-chair of the IPA Digital Business Group, explains…
After the scale of the famine in Somalia, the atrocities in Norway and Amy Winehouse’s premature death, the news agenda (both print and broadcast) is led once again by the phone hacking saga…
Tim Hipperson, CEO, G2 Joshua, says the traditional agency formula is inadequately prepared for the fickle and fast-paced demands of the online community… Is it time for change?
Sunday 17 July was the big one – the once in a quarter of a century opportunity for newspaper publishers to grab a larger circulation base and market share following the closure of the News of the World the week before. Sales were up but this week tells a different story…
Just at the very moment when the official launch of the silly season seemed inevitable, along came the most dreadful atrocity from the most unexpected of all places – Norway. Then Amy Winehouse died. Couldn’t she have waited a couple of days and then she could have been given the full, unambiguous dead tragic star/hero treatment without any Norwegian neo-Nazis getting in the way.
Luke Aviet, managing director Advertising UK AOL & Goviral, says brands need to think and act more like media companies, but to achieve this they need platforms that consistently help them make the complicated easier…
Paul Bland, media manager at Equi=Media, says traditional metrics for measuring success don’t capture the full value and reach of online campaigns anymore…
James Whitmore, MD of POSTAR, on the big issue for the future – who should own how much of the news media? What should happen, and happen quickly, is the creation of a fresh legal framework for the ownership of news media…