More Opinion articles

The trouble with the Leveson inquiry – is that it is starting to create such a dust cloud that other respectable media stories are being obscured and seem almost boring by comparison.

Simon Andrews, founder of the full service mobile agency addictive!, on Amazon, tablets and the future of smartphones.

The digital market has been through its period where traditional media brands had seemed unable to make the digital market place viable for their media assets.

Neil Sharman, head of research and analysis, Telegraph Media Group, looks at the signs that retailers and economists will be reading in a nervous run up to Christmas 2011.

Major communication innovation is historically driven by the distribution mechanism; the first transatlantic cable was laid nearly a hundred years ago and has enabled the great leaps in communications for the last century that we’re only just capitalising on.

I am not big on research…well unless it’s the sort of robust sampling research used by some of my favourite mags on what’s hot and what’s not in the style stakes.

This years asi European TV Symposium held in Amsterdam opened the doors to Facebook and Google for the first time, recognising their growing significance in social TV and in TV research.

“Don’t be seduced by opportunistic solutions from the digital world,” RSMB managing director Steve Wilcox warned delegates at the asi 2011 European TV Symposium during the event’s main research session. “What sounds plausible on the surface may fall down in operation.”

There is another walking, breathing, potential solution to at least some of the problems of the local publishing industry and he is called Sir Ray Tindle. Tindle Newspapers, famously started after the war with Sir Ray’s £300 demob payment, has always seemed particular – one man’s vision.

I always enjoy reading Greg Grimmer’s blogs and last week’s was no exception. His memories of trading (intellectual) blows with Phil Georgiadis at Media 360 a few years ago – about the future of online advertising – felt both nostalgic and curiously contemporary at the same time. There was one paragraph, though, that got me thinking about the whole topic of reach and frequency and its relevance in today’s communications landscape.