More Opinion articles

Raymond Snoddy asks whether the mainstream media plays a crucial role in defining the agenda of social media – rather than the other way around?

Dominic Finney, director at digital consultancy FaR, says Facebook at its heart is the most networked company in the world and therefore has the ability to pool the greatest single mass of noise around your brand…

Greg Grimmer wonders whether TV is actually more imbecilic than ever…

Chris Worrell, European research manager at Specific Media, fears that the relentless obsession with numbers has drowned out creative inspiration in the digital world. Has chasing the click allowed us to lose sight of the very purpose of advertising?

Lynne Robinson, research director, IPA, says the communication landscape is changing at a faster rate than ever before; but fortunately these changes are also delivering the means to gain a greater understanding of what is going on…

The news that the two major agency systems, DDS and MediaBank, are planning to merge, had been on the rumour mill for a little while – but it stunned many when it was officially announced this week. Not least because the relationship between the two businesses had appeared to be about as warm as Mancini and Tevez.

Simon Andrews, founder of the full service mobile agency addictive!, on Facebook, Amazon and Apple…

John Carroll, chair MRG, on why the industry needs to change and needs to experiment…

Raymond Snoddy says there is one small worm in the bud when it comes to cable networks all over both Europe and the US; while revenues are holding up reasonably well – and even continuing to rise despite the recession – subscriber numbers are being hit… Almost everywhere competition to cable is becoming more intense!

James Whitmore, managing director at Postar, wonders whether our industry has a place for leaders in the classic sense…