More Opinion articles

Raymond Snoddy: After explaining some of the pitfalls and pointing out that only the determined, who really, really want to become journalists have any chance of making it, what do you actually say?

Julia Hutchison, COO, APA, says whether it is a branded social game, app, video or e-zine, providing content when and where a customer wants it is key…

Simon Quance, head of Sixth Sense social media, part of the Equi=Media Group, on Google+: “The jury is out, and Google+’s success still hinges on whether users can be tempted away from their cosy Facebook homes”…

Alex Franks, director at Blyk, says the next decade will see mobile payments become an everyday reality – you’ll use your mobile to buy the things you want, whether that’s on the high street or the internet

Dean Wilson, UK MD at Active International, says if cinema is to become bigger than a 2% medium, Digital Cinema Media and Pearl & Dean need to make sure the digital strategy meets advertiser’s requirements…

NEW: Another six months of tables and tables of data have hit my inbox. Almost 100 pages of numbers – nearly the same number of pages as Grazia – but with none of the pictures, products and ads to look at…

Today’s ABC release for January to June 2011 shows a fairly poor set of results, with only a few sectors managing to buck the trend. To get a real picture, Manning Gottlieb, Mediacom, MPG Media Contacts, John Ayling and Carat give their views…

Gurdev Singh, managing director, Communisis, says consumers have become multi-tasking, communication addicts – and if consumers have the ability and inclination to consistently engage with different channels, marketers need to react and become equally adept at multi-tasking…

Raymond Snoddy: Perhaps the gung-ho magistrates currently jailing looters for stealing chewing gum should be told to moderate their anger. Quite a number of cells will have to be reserved to accommodate the miscreants of News International…

A new series of blogs about the broadcast industry, narrated by David Brennan: One of the most exciting areas creatively for TV in the future might be when TV and games producers started to work together…