More Opinion articles

This week’s edition of “The Inside Line” looks at plans for an audience measurement system for mobile media. Each week we will take a key media topic and ask the industry for its opinion.This week’s question:In light of the GSMA’s plans to roll out an audience measurement system for mobile media, what do you think… Continue reading The Inside Line: Audience measurement for mobile media

In an increasingly restricted, competitive and saturated children’s market, Siobhan Galvin, associate publisher at Egmont Magazines, suggests why the children’s magazine market will defy the downturn in 2009…The children of 2009 have grown up in a vastly diverse world of mass media, rapidly changing technologies and changing social standards. They have access to an infinite… Continue reading How does recession affect the children’s magazine market?

This week’s edition of “The Inside Line” looks at the Competition Commission’s ruling on Project Kangaroo. Each week we will take a key media topic and ask the industry for their opinion.This week’s question:What is your view on the Competition Commission’s decision to block Project Kangaroo, the joint VoD venture from BBC Worldwide, Channel 4… Continue reading The Inside Line: Project Kangaroo

Sue Burden, head of brand & communications research at TNS UK, looks at the ways in which media planners can use the power of Word of Mouth…WOM is of course not just a happy accident that multiplies the effect of your campaign via a myriad of digital comment and it is not just limited to… Continue reading Word of Mouth – how to trigger the campaign amplifier

Jason Lark, MD at data enhancement and hygiene specialist Celerity, looks at how the economic downturn could prove a positive effect on the marketing industry…We could be forgiven at this time for believing that the marketing industry, like many others, is doomed to suffer disaster after disaster in 2009. Caught up in a downwards economic… Continue reading Seize the Day – Make the most of the recession and secure business success

This week’s edition of “The Inside Line” looks at the UK Quality newspaper market. Each week we will take a key media topic and ask the industry for their opinion.This week’s question:In light of the news that the Independent could be up for sale, do you think that there are too many Quality newspapers in… Continue reading The Inside Line: The UK Quality newspaper market

Ahead of MediaTel’s ‘Future of Television’ seminar, Alex North, head of commercial operations at AGB Nielsen, looks at what Ofcom’s PSB blueprint and the forthcoming Digital Britain report mean for the future of television…There’s never been a more empowering time for TV viewers. An explosion of choice created by the ever-expanding list of channels available,… Continue reading The Future of Television

Travis Baxter, MD radio (strategy, regulation and business development) at Bauer Media, looks at what the forthcoming reports from Ofcom and Lord Carter could mean for radio…The ill economic winds have blown into the New Year of 2009, swirling around the imminent publication of two key industry reviews which will affect each of us as… Continue reading What will the Ofcom and Lord Carter reports mean for radio?

With the continuing popularity and increase of online VoD services, David Brennan, research and strategy director at thinkbox, looks at how TV and the internet can complement each other …Entertainment junkies that we are, we’ve always wanted more from our TVs – whether it is a bigger and better one, the ability to catch-up with… Continue reading Broadcast TV vs Online TV

The gaming industry is growing at an unparalleled pace with the take-up of massively multiplayer online (MMO) games and virtual worlds. Ed Bartlett, co-founder of in-game advertising company IGA Worldwide, details the opportunities that this new frontier offers brands…Since Sony launched the PlayStation in 1995, gaming has stepped out of the confines of the teenage… Continue reading MMOs – the new virtual frontier for brands?