Oli Newton, head of emerging platforms at Starcom MediaVest, says it is no longer right to use the singular definition of TV. TV is everything audio visual. As such we need to start thinking bigger and exploring the broader implications of how we get involved…
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Patricia Kill, News International process transformation director, says over the next two years, agencies and publishers alike are compelled to either start, or continue investing to replace existing print-centric systems as the demand for multimedia campaigns intensifies…
I have it on good authority that Chris Anderson, editor-in-chief of Wired, recently prepared to present a ‘TV is Dead’ presentation at a major international conference, only to be given a last minute jolt when he was told that many of the assumptions he had made in his speech were completely at odds with the accepted data.
James Whitmore, managing director at Postar, gives a low-down of the London Film Festival…
In a week that saw believers in paid-for content win a debate against the ‘freemium’ model, Apple’s new Newsstand service has been praised for helping drive publisher revenues and subscriptions.
Simon Andrews, founder of the full service mobile agency addictive!, on the ‘smaller’ players – Nokia and Sony…
Helen Keable, consultant at Radio Experts, says it’s encouraging to see some of commercial radio’s strongest brands collectively turning in such a strong book, particularly against a backdrop not only of the notoriously slow summer months but also a tenacious Beeb…
Mike Williamson, head of radio at Carat, on today’s RAJAR results and why there is huge potential for national brands to take a higher share of ad spend…
James Cridland, managing director of Media UK and a radio futurologist, says today’s RAJAR release continues to show a slow but steady increase in take-up of digital radio. If there is a way to accelerate this, it’s good for listeners and broadcasters alike – but it is also prudent to remain patient…
Raymond Snoddy says the BBC has been clever to produce a series of cuts where nothing that is easily noticeable or even definable has been closed down…