Chris Worrell: Can advertisers use digital to tell engaging brand stories?
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Scott Ferber, chairman and CEO of Videology Group, a video advertising specialist, identifies three key trends that will change the way brands use video in 2012…
Steve Smith, head of thought leadership at SMV Group, says moving into 2012 supermarkets are under pressure to acclimatise to new economic conditions, consumer demands and consumer technologies, but also take advantage of the year’s sports and royal events…
In his wide-ranging opening article of 2012, the talented Greg Grimmer manages to squeeze in the Pope, Fenton the dog, several energy companies, the Olympics, Lindsey Clay and a bit of grumpy old man…
Following on from our Newsline bulletin Year Ahead opinion piece today, Jim Marshall says “it’s all very unpredictable this year – therefore (and in keeping with the extraordinary events of last year, such as the News of the World closing) here are my three predictions…
Simon Andrews, founder of the full service mobile agency addictive!, on mobile agencies, mobile payments and Apple’s Premiership rights bid…
Raymond Snoddy looks at the year ahead – predicting that Rupert Murdoch will be humble, having stumbled across the concept for the first time in 2011; that he will not be on Twitter beyond Easter but that he will launch a Sun on Sunday this year; that the iPad will head towards the mainstream, with or without Premier League Rights; and that yet again the vast majority of newspapers will stubbornly refuse to die…
Should we be surprised that TV viewing is reaching saturation levels given that the digital switchover is almost complete, pay TV is almost at saturation point and most of the new technologies that have affected TV viewing are already well-established now…
David Brennan explains how he went undercover as a 42 year old housewife called Gladys to prove why online research can still be ugly…
Raymond Snoddy looks back at the events of 2011 – maybe not a total Bah Humbug year but we hope for much better in 2012…