I was at Admonsters’ OPS:London event yesterday afternoon for a couple of hours, drowning in a barrage of acronyms led by SSPs and DSPs. It seemed very clear that the publishers’ ad operations teams must be similarly drowning in data. Loads and loads of data.
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Simon Andrews, founder of the full service mobile agency addictive!, on Amazon’s move in to the ad market and potential partnership with Microsoft. Sound far fetched? We’ll see.
Mark Barber, director of planning at the Radio Advertising Bureau, says Radioplayer is a fantastic new radio content delivery system, brilliantly executed; which will play an important role in driving the future of the UK radio industry…
Raymond Snoddy: Rule number one in the government PR rule book – just before a recess, or during it if you think you can get away with it, is an absolutely brilliant time for releasing unpalatable news… So we can expect the BSkyB announcement in around two weeks then Mr Hunt?
In 1998, a director of MediaTel, Simon Martin, who was previously at PHD, and is now making a name for himself in non-media areas at Experian, wrote a MediaTel whitepaper outlining a vision of a changing media buying and selling environment driven increasingly by web-based platforms.
John Barnard, chairman of NMG Product Placement, on all you need to know about buying product placement…
In the guise of a ‘proper journalist’, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, talks tablets with GQ’s Dylan Jones, The Guardian’s Chris Pelekanou and Wired’s David Rowan…
Simon Andrews, founder of the full service mobile agency addictive!, on QR Codes, Amazon, Android and advertising…
“This hack of a certain age finally got it on May 21st 2009 with the help of a digitally literate son… One thousand, two hundred and twenty two tweets later…”
James Mallinson, publishing director at Reader’s Digest UK, says savvy publishers will place innovation at the heart of their business models in order to thrive…