More Opinion articles

In his latest piece for Newsline, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, says that the death of TV advertising has been greatly exaggerated.

In our latest Research Focus report, Ipsos MediaCT looks at whether Apple’s decision to allow users to access Spotify on the iPhone, a music streaming service that is in direct competition with iTunes, is a mistake?

Jim Marshall, Starcom Mediavest’s executive director and chairman of the IPA Media Futures Group, on the possible outcomes of the Competition Commission’s ruling on Contract Rights Renewal.

Raymond Snoddy wonders if a stiff drink is the best response to the British Medical Association’s call for a total ban on alcohol advertising.

The latest research piece from Whitevector looks at the impact sports sponsorship can have for brands.

Steve Cox, marketing director at Titan Outdoor, on the elements that go together to make posters a powerful “multiplier” when combined with other media

In his latest weekly column, Raymond Snoddy looks back at the weekend’s MediaGuardian Edinburgh International Television Festival, where Murdoch Jr gave both barrells to the BBC and Ofcom and various rumours turned out to have a bit of weight.

The IPA’s Geoff Russell explains how demonstrating the value of the services clients receive can help the fight against increased cost cutting.

Social networkers represent a valuable target for advertisers, according to latest data from TGI.

In our latest weekly column, Stuart Hodgkinson, client services director, RMG Connect, looks at how new ways of working can help a business grow and succeed.