More Opinion articles

Simon Andrews, founder of the full service mobile agency addictive!, on learnings from great events (talking of which, Simon is chairing MediaTel’s Come on Mobile… Stand Up and Deliver! conference next Friday).

Mark Iremonger, head of digital and planning at Proximity London, on the ‘next big thing’; a Holy Trinity that frees you from the shackles of keyboard, mouse and PC-working.

Raymond Snoddy remembers many a meeting with the quiet, shy and unassuming media tycoon – “The horns are difficult to see but there is no doubt he is relentless – sometimes ruthless – in pursuit of the one thing he is really interested in, the greater glory of News Corp”

In response to YouGov’s ‘Product Placement underwhelms’ article, John Barnard, chairman NMG Product Placement at Pinewood Studios, says many of the respondent’s comments about noticing product placement all the time are based on seeing brands, not product placements.

In response to Raymond Snoddy’s article ‘At best Sky News will stumble along in its current mode’, John Billett, CEO at Johnbillett.com, says the law of unintended consequences has never operated more potently.

Simon Andrews, founder of the full service mobile agency addictive!, on the launch of the iPad2, location based SMS and mobile SEO…

Raymond Snoddy says Jeremy Hunt has chosen to take the “courageous” route and must hope that it does not come back to bite him. Ultimately Sky News could be brought to its knees within a decade if the Murdoch dynasty tire of paying to keep the loss-maker afloat…

In response to James Whitmore’s article Who will grasp the future? Donna Malone, business director at Ebiquity, says “can we please focus on getting the new [POSTAR] system on everyone’s desk tops and spend less time worrying about the next project”.

In response to Ipsos MediaCT’s research article The power of the big screen, David Brennan, research & strategy director at Thinkbox, says: “Why does Ipsos believe it is relevant and appropriate to compare and contrast cinema and TV… and why make such unfounded and inevitably skewed comparisons in order to make a point?”

Raymond Snoddy says Adam Crozier, the ITV chief executive, has a perfectly rational “transformational” five-year plan for the company but he will have difficulty building up ITV Studios, whichever brilliant executive is in charge. The one deal that would be truly transformational in production terms for ITV would be the acquisition of All3Media…