More Opinion articles

Phil Cutts, director of marketing at PPA Marketing, discusses the challenges that lie ahead in multi-platform measurement in the rapidly evolving media industry…The media landscape is constantly evolving and has changed beyond recognition over the past decade. A mere ten years ago 65% of us watched a staple of four channels on television, podcasting was… Continue reading Multi-Platform Accountability

Nick Hewat, sales director at Virgin Radio, discusses the importance of spot advertising in the medium of radio and its ability to reach the who, the when and the where…Spot advertising accounts for nearly 80% of radio revenues. Branded content (S&P in old money) accounts for 20%. Yet, given the attention levels and seeming importance… Continue reading Spot Advertising

As the ABCs continue to cause mixed feelings in the industry, Emily Travis, market development manager for publishing at Royal Mail, discusses how magazines can do more to keep their readers long-term…Last month new figures from WARC revealed that 1,438,000,000 magazines were sold last year, up by 7.4% or 100,000,000 copies on the year before.… Continue reading Lifestage Marketing

As user-generated sites soar in popularity, head of strategy at Unique Digital, Richard Dance, discusses how challenges to ‘net neutrality’ Stateside could have implications on the economy of the entire web…Currently, the internet is seen as neutral, in that your ISP lets you view any website you like. But developments in the US are threatening… Continue reading The Evolving Economy Of The Web

David Evans, director of Continental Research, discusses the current state of the HDTV market and how it might progress in the future…HDTV is one of the current buzzwords in our industry and appetites have been whetted by the recent launch of BSkyB’s HDTV service and the transmission of World Cup matches and Wimbledon in high-definition.However,… Continue reading HDTV: The Big Picture

Two free afternoon newspapers have just been launched and what happens to the papers in the coming months could have repercussions for the entire industry. NewsLine Editorial Assistant Sam Howroyd takes a look at the new titles…At a time when the majority of newspaper circulations are down across the board and many people choose to… Continue reading Will The Free Afternoon Papers Succeed?

James Papworth, marketing and strategy manager at IPC Media, discusses the current health of the magazine market in the wake of last week’s ABCs…There are 3,366 magazines registered at the Periodical Publishers Association (PPA), more than ever before, which pretty much means that there is a title for everyone.A few years ago, in the days… Continue reading Reflections On The ABCs

Guy Phillipson, chief executive of the Internet Advertising Bureau, discusses the emerging market of IPTV, exploring the scepticism surrounding the medium and its future benefits for both clients and advertisers…I’ve been to a couple of trade shows and conferences recently where IPTV has been a key theme. However, to be completely honest, they taught me… Continue reading Making Sense Of IPTV

The IPA TouchPoints Hub Survey launched earlier this year provides insight into cross-media consumption, with the ability to analyse this by a wealth of demographic, behavioural and attitudinal information. Roger Gane, research director at the RSMB and one of the UK’s leading audience researchers, looks forward to the next stage of the survey…There are inevitably… Continue reading IPA TouchPoints Integration

Communications regulator Ofcom is currently considering a selection of proposals that could spell the end of junk food advertising aimed at children on television. NewsLine editor, Susan Le May, examines how the debate has escalated in recent months…Government departments and health groups believe that marketing high fat, salt and sugar (HFSS) products to young people… Continue reading Ofcom’s Junk Ads Dilemma