Our latest Media Playground Thought Leadership article, by Grapeshot CEO John Snyder, explains how technology can consign a 19th century observation to history
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Raymond Snoddy’s latest comment piece looks at how television, the press and social media handled the general election.
Richard Bullwinkle, chief evangelist for Rovi Corporation, says that companies must grasp the opportunities presented by the shift in consumer spending to online services and connected devices.
Louise Ainsworth, MD EMEA, Nielsen Online, looks at four scenarios for the future of media research.
2010 is, so we’re told, the year of mobile. We have industry-sponsored audience measurement, Google says its thought process is now “mobile first” and Apple has overtaken established players to become the world’s biggest mobile business by revenue.
Dollywagon’s latest network analysis of hash tag usage on Twitter during the current General Election raises some interesting questions.
Raymond Snoddy on the success of publishing company Pearson and its chief executive, Dame Marjorie Scardino.
Peter Charlton, UK Sales Director at CBS Outdoor, on how the rise of digital has created a world of real-time interaction where consumers are no longer mere targets of advertising messages.
Visible Measures: “Online video adds an extra dimension to political theater, highlighting the good, magnifying the bad, and amplifying the embarrassing”…
Raymond Snoddy on how the media is changing the UK’s political landscape. “The British system has been changed for ever by the power of communication.”