“Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetick.”
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James Whitmore, MD of POSTAR, wants to escape the narrow ghetto of specific media choices…
Simon Andrews, founder of the full service mobile agency addictive!, reviews the events of the summer in the mobile and technology markets…
Raymond Snoddy: After explaining some of the pitfalls and pointing out that only the determined, who really, really want to become journalists have any chance of making it, what do you actually say?
Julia Hutchison, COO, APA, says whether it is a branded social game, app, video or e-zine, providing content when and where a customer wants it is key…
Simon Quance, head of Sixth Sense social media, part of the Equi=Media Group, on Google+: “The jury is out, and Google+’s success still hinges on whether users can be tempted away from their cosy Facebook homes”…
Alex Franks, director at Blyk, says the next decade will see mobile payments become an everyday reality – you’ll use your mobile to buy the things you want, whether that’s on the high street or the internet
Dean Wilson, UK MD at Active International, says if cinema is to become bigger than a 2% medium, Digital Cinema Media and Pearl & Dean need to make sure the digital strategy meets advertiser’s requirements…
NEW: Another six months of tables and tables of data have hit my inbox. Almost 100 pages of numbers – nearly the same number of pages as Grazia – but with none of the pictures, products and ads to look at…
Today’s ABC release for January to June 2011 shows a fairly poor set of results, with only a few sectors managing to buck the trend. To get a real picture, Manning Gottlieb, Mediacom, MPG Media Contacts, John Ayling and Carat give their views…