Social media has entirely transformed the concept of consumer engagement, so how do brands keep up? Jason Bacon, head of digital, G2 Joshua, gives some practical advice…
Showing 5321-5,842 of 5,842
More Opinion articles
How is the consumer magazine market really holding up in a post-recession market? Yesterday’s ABC release for July to December 2010 showed a fairly poor set of results, with only a few sectors managing to buck the trend.However, to get a real picture, Newsline asked agencies for their views. MEC’s Kevin Ayadassen says: “The free… Continue reading ABC Consumer Magazines: agency view
In response to Raymond Snoddy’s Is there no good news on the local and regional press? article, Adam Isherwood, owner of www.seeitonthenet.co.uk, says giving classified advertisers what they want is the way forward for local papers…
In response to Raymond Snoddy’s Is there no good news on the local and regional press? article, Steve Niemiec, technical director at Laser Solutions Ltd, says if local media is not to be lost, the major players need to revitalise themselves and start producing products the consumer actually wants…
Raymond Snoddy says the picture is not entirely bleak but it really helps when those owning and running local and regional newspapers actually believe in their future…
Greg Grimmer says HBO has built a paid-for subscription business in the US by producing high-quality drama – a feat not managed by Sky or indeed anyone else in the UK. Sky’s belated response to this has not been to try and re-create the formula with UK talent tub, but to import in its entirety – I give you Sky Atlantic. So well done to Sky for the next phase of its world domination and farewell to free-to-view high-quality US dramas on the BBC, ITV & C4.
In response to the article ‘Do agencies care about media research?’, Richard Bedwell, consultant, says the view that the media researchers are just making jobs for themselves is very old fashioned and backward looking.
Simon Andrews, founder of the full service mobile agency addictive!, predicts what will be big news at this week’s Mobile World Congress…
Raymond Snoddy on radio – a talkSPORT football match made in heaven; record audiences; and how to replace dead Radio 4 listeners…
John Straw, CEO and founder of Linkdex, says for brands and companies to have a fighting chance of success in the next decade they need to optimise their presence on search engines…