Pilar Barrio, head of social at MPG Media Contacts’ social media arm Socialyse, provides six tips for integrating social media into your marketing communications…
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Raymond Snoddy: “It takes less than two minutes on Google to find out who the mystery, married actor in the Wayne Rooney prostitute case is… A child could work it out – particularly a child.”
Raymond Snoddy on what is becoming an increasingly controversial issue but something which most people barely know exists – search engine penalties. Is it time to extract from the mighty Google greater search engine transparency and fairness?
CITY AM managing director Lawson Muncaster says the collective growth for newspapers across the internet, apps and the free model shows that far from being the death of the newspaper, we are actually entering incredibly exciting times with considerable growth potential.
Geoff Copps, research & analysis manager at Telegraph Media Group, offers a personal take on what the future holds for the tablet market in the UK…
I was at Admonsters’ OPS:London event yesterday afternoon for a couple of hours, drowning in a barrage of acronyms led by SSPs and DSPs. It seemed very clear that the publishers’ ad operations teams must be similarly drowning in data. Loads and loads of data.
Simon Andrews, founder of the full service mobile agency addictive!, on Amazon’s move in to the ad market and potential partnership with Microsoft. Sound far fetched? We’ll see.
Mark Barber, director of planning at the Radio Advertising Bureau, says Radioplayer is a fantastic new radio content delivery system, brilliantly executed; which will play an important role in driving the future of the UK radio industry…
Raymond Snoddy: Rule number one in the government PR rule book – just before a recess, or during it if you think you can get away with it, is an absolutely brilliant time for releasing unpalatable news… So we can expect the BSkyB announcement in around two weeks then Mr Hunt?
In 1998, a director of MediaTel, Simon Martin, who was previously at PHD, and is now making a name for himself in non-media areas at Experian, wrote a MediaTel whitepaper outlining a vision of a changing media buying and selling environment driven increasingly by web-based platforms.