More Opinion articles

Adam Bowie, head of strategy & planning at Absolute Radio, says it’s worth highlighting the fact that 42.5% of the population listen to at least some of their radio on a digital platform. “That’s an excellent result that we continue to see grow”…

Steve Parkinson, MD of Bauer Radio London, gives his view on the latest RAJAR results…

James Cridland, managing director of Media UK and a radio futurologist, says the power is now in the brand, not in the individual stations that make them up…

Raymond Snoddy: The seven-year Grand Prix deal may be messy and less than ideal but it is the clearest indication so far of what a 20% cut in revenues will mean in reality for the BBC…

Jim Marshall on TV’s renewed fashionista status – something which TV’s Thinkbox, more user friendly sales teams, and the new management team at ITV should get credit for.

According to our estimates for 31 July (for Sunday Popular and Mid-Market titles), the market is now down nearly half a million copies from June’s ABC figure.

Simon Willis, deputy head of broadcast at MEC, says no idea is too big to play out in a cinema environment…

Chris Worrell, european research manager at digital media company Specific Media, argues that as our view of how the web can be utilised for marketing changes, so must our ways of measuring campaign success…

A new series of blogs about the broadcast industry, narrated by David Brennan…

The IPA’s new Digital Business Group (DBG) aims to cater for and support those agencies for whom digital marcomms represents just one aspect of a deeper integration of technology into business. Chris Thurling, founder and managing director of 3Sixty and co-chair of the IPA Digital Business Group, explains…