More Opinion articles

After the scale of the famine in Somalia, the atrocities in Norway and Amy Winehouse’s premature death, the news agenda (both print and broadcast) is led once again by the phone hacking saga…

Tim Hipperson, CEO, G2 Joshua, says the traditional agency formula is inadequately prepared for the fickle and fast-paced demands of the online community… Is it time for change?

Sunday 17 July was the big one – the once in a quarter of a century opportunity for newspaper publishers to grab a larger circulation base and market share following the closure of the News of the World the week before. Sales were up but this week tells a different story…

Just at the very moment when the official launch of the silly season seemed inevitable, along came the most dreadful atrocity from the most unexpected of all places – Norway. Then Amy Winehouse died. Couldn’t she have waited a couple of days and then she could have been given the full, unambiguous dead tragic star/hero treatment without any Norwegian neo-Nazis getting in the way.

Luke Aviet, managing director Advertising UK AOL & Goviral, says brands need to think and act more like media companies, but to achieve this they need platforms that consistently help them make the complicated easier…

Paul Bland, media manager at Equi=Media, says traditional metrics for measuring success don’t capture the full value and reach of online campaigns anymore…

James Whitmore, MD of POSTAR, on the big issue for the future – who should own how much of the news media? What should happen, and happen quickly, is the creation of a fresh legal framework for the ownership of news media…

Andy Slinger, brand aligner, Brand Vista, says thinking of customers in an online silo is madness, and the sooner businesses start thinking about customers rather than channel, the better…

Segun Ogunsheye, head of web operations, WebNarrative (web division at MPG Media Contacts), explains why brands need to understand semantic technology right now…

Raymond Snoddy: It was most unfortunate that James Murdoch could not deal adequately with such a tricky question at yesterday’s select committee (a compelling drama that told us almost nothing new in any factual sense but almost everything about the key players involved) because in the mildest of ways it went to the heart of the matter…