Mungo Knott, director of insight at Primesight Outdoor, explains why “marketers who are faced with the allocation of budgets would do well to recognise the powerful position of Out of Home…”
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How is the consumer magazine market really holding up in a post-recession market? Yesterday’s ABC release for January to June 2010 gave a fairly good insight, and showed some successes alongside some not-so-good results.
informitv’s William Cooper discusses the incomplete requirements specifications for Project Canvas, which have finally been released to the members of the Digital TV Group trade association…
Earl J. Wilkinson, executive director and CEO of INMA, looks back at simpler times, when ignorance was bliss – as opposed to now, when publishers have no idea what level of engagement they have with an audience, meaning they can’t quantify or weave together in an adequate enough storyline to monetise…In the halcyon days when… Continue reading From print to digital audience engagement: why we can’t sleep at night
Raymond Snoddy on Virgin Media’s decision to sell its 50% stake in UKTV – “the most valuable asset in the tier of basic pay channels” – at the bottom of the market…
informitv’s William Cooper explains why 3DTV will not sell as well as internet-enabled televisions…
Raymond Snoddy on Adam Crozier: He “is making many of the right noises, but as the management manual would say, he now has to deliver – and history is not on his side…”
In his latest column, Jim Marshall talks airtime sales rules; the realities of buying and selling; CRR; and Polish humour…
Carat’s Steve Hobbs and ISBA’s Bob Wootton speak out against Ofcom’s airtime sales ruling.
Raymond Snoddy on Jeremy Hunt: In opposition, there had been a marked tendency to open his mouth to journalists faster than his brain’s ability to catch up… Then Hunt was elected and appointed and it was like BP finally getting a handle on its errant oil well – the flow of nonsense slowed to a… Continue reading Jeremy Hunt and his ‘Dangerous Dogs Government’