More Opinion articles

James Whitmore, MD of POSTAR, says to make sense of today, why not place yourself in the future? Get up from your desk now. Abandon your computer and smart phone. Go and sit in the park. Lie on the sofa. Think…

I always feel some sympathy for the systems guys in the media industry – especially at the agency end, where the role seems to consist all too often of aborted (potentially interesting) projects replaced by (far less interesting) fire-fighting. But competing hard for our sympathy vote are surely researchers these days – and in that case I mean the guys who are meant to be delivering the research, not those using it.

A new series of blogs about the broadcast industry, narrated by David Brennan…

Chris Bennett, director of media and business development at Blyk, says globally rich, expanding businesses are building locally relevant features and making their money from local businesses, which means the mobile industry is well placed to win the hearts, minds and marketing dollars of brands…

Raymond Snoddy: If Lord Patten can handle the sometimes sulphurous politics of a major university, never mind the Tory party, then the manoeuvrings of the BBC are tame by comparison…

Dean Wilson, UK MD at Active International: “Challenges for the press are many but I doubt whether there will be a day in my life when I won’t be able to get what I want to read on good old analogue processed tree.”

Alex Franks, director at Blyk, says developments in mobile coupons, NFC and mobile payments will be the catalyst that fires a significant shift on mobile ad spend…

The latest NRS figures signal that consumers’ appetite and demand for quality branded editorial content continues to go from strength to strength, according to Julia Hutchison, COO at the Association of Publishing Agencies (APA).

Simon Andrews, founder of the full service mobile agency addictive!, on all things mobile – app development, web apps, Facebook, QR codes and 4G…

In response to Jim Marshall’s latest column, Ofcom trading review: a little too late?, John Billett claims his comments are “unwise and ill-informed”…