More Opinion articles

Chris Goldson, sponsorship and promotions director at Virgin Radio, discusses the best ways for advertisers to get the most from branded content…Ah, ‘branded content’! A beautiful little phrase that’s been doing the rounds for quite a while now. And rightly so. But sometimes I can’t help feeling there might be something missing…It’s true that branded… Continue reading Making Branded Content Irresistible

From its humble beginnings to the immense worldwide web of today, the internet has flourished with astonishing rapidity, throwing up new developments, technologies and methods for reaching people with every year that passes. As the company turns 10, IAB chief executive, Guy Phillipson, talks to NewsLine about the medium’s continuing success in an ever-mutable media… Continue reading Online – Keeping Media Afloat

Richard Fero, insight manager for marketing at Emap Advertising, looks at why the time is right for brands to prove their green credentials to consumers, in order to avoid being left on the shelf…Climate change is clearly rising up the political agenda, and more brands are starting to think about their green footprint – supermarkets… Continue reading The Time Is Right For Brands To Go Green

Tony Pile, Royal Mail’s market development manager for telecoms, discusses the possibilities available in the mobile marketing arena and the multi-channel landscape.Companies spend millions of pounds every year marketing their products and services to potential customers in order to drive sales and grow brand awareness. In today’s media age there are a plethora of ways… Continue reading Marrying Mobile Technology And The Multichannel Landscape

Ahead of MediaTel Group’s forthcoming ‘Future of Media Research’ seminar on Thursday, Chris Boyd, chief executive of the ABC, explores the future of cross-platform accountability, the Group Product Report and why media measurement needs to keep evolving…As consumers, we are all now very aware of the dramatic changes that are taking place in our day… Continue reading Measuring Today’s Evolving Media

Customer publishing is an effective way of reaching consumers, with the market thriving in the UK. Julia Hutchison, COO of the APA, examines the sector, taking a snapshot look at the international market…Customer publishing in the UK continues to thrive. Last year customer magazines were named consumers’ preferred form of marketing communications by the DMA’s… Continue reading Customer Publishing Across The Globe

Video games have evolved dramatically since the days of Pong and Space Invaders, as has the advertising contained within the formats. Kieron Matthews, head of marketing at the Internet Advertising Bureau, examines the rise of the media and its potentially massive benefits for advertisers…Video games have come of age in the past 10 years. Many… Continue reading Press Space Bar To Begin

Ahead of MediaTel Group’s forthcoming ‘Future of Media Research’ seminar, Alex Burmaster, European internet analyst at Nielsen//NetRatings, looks at measurement in the online universe, focusing on the recent debate between the Guardian and the Telegraph in the battle for newspaper web dominance…The recent press and debate about what and how we measure in the online… Continue reading Making Sense of the Ad Opportunity Today

Marketers are increasingly spending more of their ad budgets online and it is essential for them to find out what works and what doesn’t. With this in mind, Suzanne Moorey-Denham, managing director of Dynamic Logic, discusses the strengths and weaknesses of online video ads and how they can be utilised for maximum effect…Our latest research… Continue reading The Impact Of Online Video

As the ever-ravenous buying habits of consumers continue to grow, so does the importance of Search for advertisers. Darran Snatchfold, MSN market insight analyst – search, explores whether Search can be considered as a true ‘media’…When the advertising community thinks of Search, it thinks of VERY large numbers – the earnings of Google, for instance,… Continue reading Search: More Than A Large Number