More Opinion articles

In response to Derek Jones’ Standing out in a world of TV clutter article, John Billett, director and owner of Johnbillett.com, wonders why so many media businesses fail to market themselves…

Lisa Rokny, head of digital development at CBS Outdoor Limited, explains why media channels need to link traditional environments with digital solutions, and integrate communications planning, media and creative agencies to succeed in the new media landscape: “People and process are the real barriers not media or technology”…

Raymond Snoddy on paywalls: “Everyone in the media business, with the possible exception of immediate rivals, is praying that somehow, against all odds and conventional wisdom, the Murdoch hunch will prove to be right…

Ian Hitt, managing director of Epsilon International EMEA, goes back to basics to create brand loyalty – “send a simple email that provides consumers with the right information at the right time”…

Neil Perkin, founder of Only Dead Fish, explains why in a world submerged by endless information, quality content curation has a high value…

informitv’s William Cooper comments on the new Toshiba and Netgem ‘multifunction adapter’ (set-top box) – the latest development in the exciting world of internet-enabled television…

In a week that saw Project Canvas given a new (real) name, YouView, and a launch date (by July 2011); further discussion of 3D and some potential delays to 3D growth; and more revealed about Google TV, it’s a comment from William Cooper that I think is worth dwelling on…

In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, discusses the potential for rich media advertising on mobile

In response to Greg Grimmer’s recent The Rise of Brand Response or “Why take two bottles into the shower” article, Paul Squires, managing director of Perera, uses Ryanair’s ad to really explain Brand Response…

Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, on why we should all take note of Brand Response…