In response to Ipsos MediaCT’s research article The power of the big screen, David Brennan, research & strategy director at Thinkbox, says: “Why does Ipsos believe it is relevant and appropriate to compare and contrast cinema and TV… and why make such unfounded and inevitably skewed comparisons in order to make a point?”
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Raymond Snoddy says Adam Crozier, the ITV chief executive, has a perfectly rational “transformational” five-year plan for the company but he will have difficulty building up ITV Studios, whichever brilliant executive is in charge. The one deal that would be truly transformational in production terms for ITV would be the acquisition of All3Media…
Liz Nottingham, chairman of the IPA People Management Group, HR director at Starcom MediaVest Group and country talent & transformation officer at VivaKi, on the importance of thinking diagonally…
Simon Andrews, founder of the full service mobile agency addictive!, on mobile advertising, mobile video and mobile money…
James Whitmore, MD at Postar, sees mobile measurement techniques as an industry changing research tool, someone just needs to accept the challenge…
I consume a lot of media, fact. And it’s not because I work in media, it’s because my whole day revolves around all-things-media. I’m probably a perfect target for advertisers…
Katherine Page, technical consultant for the National Readership Survey, says for the majority of young women the print ‘magazine experience’ is still a relevant one, regardless of how else they consume media…
Julia Hutchison, COO, APA, says for a channel that only a few years ago was dismissed because of its “free” status, customer magazines are thriving and in fact dominating the magazine market…
Raymond Snoddy says more than ten years after the CRR was first dreamed up by Granada a lot of the heat could have oozed out of the argument and CRR may be no more contentious than product placement.
Jonas Jaanimagi, head of ad operations & publisher solutions at Hi-Media, says: “I fear for the future of any ad networks that do not work very hard to add genuine value at every turn in this ever-changing landscape”…