Helen Gawor, Connect Insight, says: “Online advertising effectiveness studies became a joke when one research supplier was asking respondents ‘Have you seen any advertising for X brand’ when the ad was clearly on the page hosting the research…when it’s bad, it’s really bad!”
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In response to Raymond Snoddy’s article, Robert Kenny, MD at Human Capital, says: “Local TV has a high hurdle to clear to reach profitability, and with waning consumer interest and increasing competition for ad revenue the bar is getting higher all the time…”
Raymond Snoddy says “local TV in the UK would be a very good thing and Jeremy Hunt is clearly serious about trying to establish it… It’s just that there might be fundamental economic reasons why this sector has not flourished, or even managed to established itself at all in the UK…”
Nigel Walley, managing director of Decipher, says: “The Canvas project has been tortuously slow, and since 2007 the world has changed”…
Simon Kendrick, research manager at Essential Research, unveils the real facts about mobile internet usage…
Katherine Page, technical consultant for the National Readership Survey, says if a sample doesn’t do a good job of representing the universe then the audience data is likely to be flawed…
Simon Stanforth, group search director at Starcom MediaVest Group, says as long as brands continue to develop creative messaging, products and experiences, they will be rewarded by word of mouth…
Starcom’s Liz Nottingham and chair of the IPA’s People Management Group on ‘work is an activity, not a destination’…
In response to Derek Jones’ Standing out in a world of TV clutter article, Richard Bedwell, director at Bedwell Media Ltd, joins John Billett’s discussion – Is television out of touch when it comes to marketing itself?
Despite the killer headlines, it seems unlikely that Blackberry’s new tablet device will come anywhere near to denting Apple’s leading market share, let alone diminish it completely.