More Opinion articles

Raymond Snoddy: Whatever numbers are being released, there is always room for sages like Sir Martin Sorrell and John Hegarty to add that little bit of something extra – experience, judgement, balance…

Jim Marshall says Ofcom needs to spend its time managing a TV market that is evolving very quickly, and it will best do that, not by introducing new rules, but by letting existing regulations apply until such a time when the market decides that they are obsolete and no longer relevant…

Simon Andrews, founder of the full service mobile agency addictive!, reveals some interesting insights from the Open Mobile conference…

Philip Ricketts, head of door to door strategy, sales and marketing, Royal Mail, says marketers who don’t embrace new technologies that drive value from their mail and online campaigns risk being left behind…

Last month I finished on Osama Bin Laden’s lingerie model niece. Although Bin Laden’s demise was big news at the start of the month, it was dwarfed by column inches devoted to celebrity super injunctions and privacy legislation.

Scott Thompson, digital research manager at Starcom MediaVest Group, says that while the tech world gets caught up with the smartphone platforms and the competition between them, a more interesting and important area to look at is the users, and the way the platforms are designed to configure different kinds of behaviours…

Nigel Walley, managing director of Decipher, considers the effect next generation set-top boxes could have on the TV landscape: “What TiVo and SkyAnytime+ show is that it might be easier if the platforms just ignored the broadcasters and used their PVRs to build their own versions of iPlayer and the other catch-up services.”

Raymond Snoddy tells a story that rather eloquently illustrates just how large an issue privacy is becoming and how things can go seriously awry when the marketing community gets it even inadvertently wrong…

Andrew Bradford, VP client consulting, media, Nielsen, says we need to ensure that the industry has the knowledge to ask the right questions. Plenty is also being done by trade bodies and organisations to promote learning, but it seems clear that there is still a long way to go…

Chris Worrell, European research manager, Specific Media, says online video is not simply TV smaller. It brings with it its own unique characteristics, the viewing experience is different to that of traditional TV and the reasons behind viewing are also distinct from its older, more established sibling…