More Opinion articles

In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, says a “smart mobile strategy is all about finding the right balance between richness and reach”…

James Smythe, managing director of Culture of Insight, says with research budgets being endlessly trimmed, too many “quicker and dirtier” research studies have as much chance of being destructive as useful…

In an industry whose very survival depends on the quality and quantity of top young talent it can attract, SFW’s Chris Whitson suggests we may be focusing our attentions where it is already too late to make a real difference…

Universal McCann London’s Claire Sowerby and Cate Connolly say the current VoD market provides the ideal opportunity for advertisers to innovate and differentiate…

In response to Neil Mortensen’s media measurement article, Roger Gane, research director at RSMB, says single-source media measurement won’t emerge…

James Cridland, a radio futurologist, says “extra” is beginning to be the theme of the quarterly RAJAR radio audience figures…

Helen Keable, investment director at Manning Gottlieb OMD, wonders whether we have been temporarily dazzled by the bright lights of “scale” and lost sight of why we really value local radio…

Raymond Snoddy thinks the launch of i is one sign of a new confidence in print… “The hangdog look has gone and there is mounting evidence that advertising will continue to return – as long as the government doesn’t manage to engineer a double-dip recession”.

Mark Iremonger, head of digital and planning at Proximity London, says if “Android makes it as the standard software for tablets, we can officially consider the end of what was once a small search engine start-up and welcome the new monopoly Googlesoft!”

Neil Mortensen, MRG co-chair, says media measurement needs to drive the market because otherwise we will “wake up in a decade and find our media planners, media owners and brands at the mercy of the “click” and not the consumer”.