More Opinion articles

In response to Raymond Snoddy’s ‘It’s too early for Hunt to get excited, but is the local TV solution staring everyone in the face?’ article and the comment from Robert Kennedy, Phil Redmond of MerseyFilm suggests Ray and Robert should get out and about a bit more…

Luke Aviet, UK managing director at online content distributor goviral, explains how we can use analytics technology to target online video campaigns more effectively – and even to re-work TV commercials.

On a day when traditional media was boosted by the latest AA figures – albeit from a low base – I came to the AOP’s Digital Publishing Summit in the hope of telling Newsline readers something new about this industry. Sorry – I can’t… so far!

In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, discusses Google’s focus on location; Twitter’s global growth; and innovation around SMS…

… David Hulbert, director at Ravensbeck, explains how market researchers can help business leaders make the right decisions in uncertain times.

Raymond Snoddy wonders if the latest witch-hunt against Rupert Murdoch has much substance: “The only real argument is that full ownership of BSkyB will give Murdoch direct control of too much money”…

Tom Ewing, social media specialist at Kantar Media, follows up on James Myring’s ‘The piracy arms race’ article, saying there is one voice in the piracy debate that continues to be unheard – the voice of the pirates themselves…

Ed Feast, managing director of MarketPlace, comments on the advantages and disadvantages of digitising out-of-home…

…Or to put it another way – “where has the media voice of the agency world gone?” asks HMDG’s Greg Grimmer.

Mark Barber, director of planning at the Radio Advertising Bureau, says the changes to the Heart, Smooth and Capital brands are just a natural evolution but could also be an important factor in helping radio claim a fairer share of ad revenue…