More Opinion articles

In the same way that an OTS on TV differs from one on radio, so it’s also incorrect to assume that an OTS on a billboard is of equal value to one in a shopping mall or an airport.

Raymond Snoddy wants to know if Twitter has had its day, despite its effectiveness as a communications tool.

Despite the increasing popularity of digital media, consumers with a technological bent are still checking out the print editions of their favourite titles, says Katherine Page, technical consultant at the National Readership Survey.

Amanda Davie, founder and managing director of Reform, explains why the IPA Search Certificate will help combat tough external threats and protect the value of the client-agency model…

Julia Smith, head of IASH, the Internet Advertising Sales House Council, on whether brands are taking enough care to stay safe online.

Raymond Snoddy on Freesat hitting one million customers and the long-awaited results of Ofcom’s investigation into the pay-TV market.

Raymond Snoddy asks if it is too late for ITV’s new chairman Archie Norman to overturn Michael Grade’s decision to dump regional news.

Neil Perkin, founder of Only Dead Fish, gives “ten very practical reasons why content producers of all kinds should be putting social at the centre of what they do”…

Caroline Foster Kenny, chief client officer, global, MEC, looks at how brands will have to deal with a new level of consumer engagement when the market has returned to its pre-downturn level.

Raymond Snoddy wonders if the media can turn around the coming general election, and if so, whether Murdoch has lost his normal touch. “By coming out so early and so ostentatiously for Cameron, The Sun may have indulged in a little premature political ejaculation” …