More Opinion articles

Caroline Foster Kenny, chief client officer, global, MEC, looks at how brands will have to deal with a new level of consumer engagement when the market has returned to its pre-downturn level.

Raymond Snoddy wonders if the media can turn around the coming general election, and if so, whether Murdoch has lost his normal touch. “By coming out so early and so ostentatiously for Cameron, The Sun may have indulged in a little premature political ejaculation” …

In the first of a new series of Media Playground Thought Leadership pieces, Alex Rahaman, director of mobile at Unanimis, says what we learn from our experiences online can help maximise the potential of mobile.

Dean Baker, head of JWT Entertainment at JWT London, explains how to achieve the Holy Grail of successful branded content.

Toby Beresford, commercial director for London creative agency Nudge Social Media, says Facebook Credits could change the way we view micropayments.

Raymond Snoddy on the BBC’s “beautifully crafted” Strategic Review, designed “to give critics as few grapple holds as possible”.

Raymond Snoddy on FaceTime, the newly launched marketing body for the ‘multi-billion pound live events industry’ that has “been born into an overcrowded world of media marketing agencies with multi-million research budgets and all saying Me, Me, Me simultaneously”…

Ed Keller, CEO of the Keller Fay Group, explains why word of mouth and advertising are not at odds with each other but instead go hand in hand…

Raymond Snoddy returns from this morning’s ‘The internet comes to TV’ seminar and says “more television and video on ever more devices has got to be a good thing. Hasn’t it?”

Antony Miller, head of media development at Royal Mail, on how neuroscience can uncover hidden insights into the way the brain processes brand messages.