More Opinion articles

Zoe Winterson, associate director at Pearl & Dean, predicts that 2011 will be the year of creative cinema media planning…

In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, says the hype is finally coming true…

Raymond Snoddy says (in a whisper) that the BBC might not have done too badly in its licence fee battle with the government – “evidence of this can be seen from the obvious anger coming from Rupert Murdoch’s News International. David Cameron has not delivered on their hopes for a very much smaller BBC – something for which we should all be grateful”…

In light of Ofcom’s paid placement decision, Darren Moore, VP, Nielsen IAG, gives some practical advice on how advertisers can maximize exposure and ROI, while maintaining an organic viewer experience…

Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer: “Wasn’t the internet supposed to encourage freedom, proliferation of brands and consumer choice? The actuality is that it is dominated by a hegemony of super brands.”

informitv’s William Cooper says “for ITV, the challenge may be to think global while acting locally”…

In response to Derek Jones’ ‘Will video kill the reach and frequency stars?’ article, Vic Davies, course leader and senior lecturer at Bucks New University, says it will be dangerous if the digital behavioural concept gets used as a trading currency…

“The old metrics of reach and frequency won’t matter in this brave new world.” So Rhys McLachlan said – Mediacom’s managing partner for implementation and future investments – at The Future TV Advertising Forum last week.

In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, wonders who will pick up the bill for the bandwidth needed by mobile web players…

In response to John Billett’s comment on CRR (and Marshall’s age, hearing and understanding), Jim Marshall begs to differ…