Julian Reiter, managing director of Positive Thinking, says it has been ‘truly refreshing’ to see creative World Cup campaigns in “contrast to the somewhat blasé (perhaps even arrogant) assumption by some sponsors that consumers will automatically respond to their ‘official’ status, which has been, in true football vernacular, an obvious own goal”…
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Raymond Snoddy explains why the last World Cup saw the England football team and advertising industry “not so much missing penalties more like missing open goals” – although he predicts that “the beer makers and the car boys are definitely in this time and with the help of the final of Britain’s Got Talent as well as the World Cup, ITV could take nearly £100 million in June”…
Raymond Snoddy says that judging by the reaction to the recent haul of sensational stories in the media, “something has changed in society”.
Dylan Mouratsing, global insight manager at Kinetic, on new research focusing on digital out of home media and how it can benefit advertisers.
Chris Whitson, head of the IPA’s DM Group, warns now is not the time for complacency – DM practitioners must ensure they spread the word to the client community…
David Balko, commercial director at Jigsaw, explains why using technology and creativity to deliver new, unique and engaging experiences to consumers is vital – because without the right strategy and content, apps are pointless…
Katherine Page, technical consultant at the National Readership Survey, explains why it is worth pursuing Project Fusion. “All the indications are that publisher websites have considerable potential to extend audience reach…”
In our latest weekly column, Lawson Muncaster, CITY AM managing director, explains why “people will pay – and understand they have to pay – if the content is good enough”…
Raymond Snoddy says “when the starting whistle goes it’s wise to call a halt to the forecasts and predictions and just let the game take its course”…
Rob Atkinson, managing director at Clear Channel Outdoor UK, explains how the flexibility of outdoor advertising can achieve huge stand-out in the public space.