More Opinion articles

In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, discusses the potential for rich media advertising on mobile

In response to Greg Grimmer’s recent The Rise of Brand Response or “Why take two bottles into the shower” article, Paul Squires, managing director of Perera, uses Ryanair’s ad to really explain Brand Response…

Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, on why we should all take note of Brand Response…

Gilles Storme, head of sales EMEA at RockYou, explains why social gaming offers huge potential for advertisers…

Raymond Snoddy gives his views on 3D TV – hot on the heels of the IBC broadcasting exhibition and conference in Amsterdam…

In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, shares some international learning; gives examples of how mobile is changing lives; and talks Android, Brand Cathedrals and Chips…

Raymond Snoddy on ‘Daybreak’: “If I had spent £10 million, covered Adrian Chiles and Christine Bleakley with bucket-loads of gold, and promoted the relaunch relentlessly, I would be disappointed”…

Mike Baker, chief executive officer of the Outdoor Advertising Assocation, explains why the 2012 London Olympics will be a “media extravaganza” for outdoor advertising.

In response to Derek Jones’s article, “Is it a struggle to build digital agency relationships?”, Brian Jacobs, founder of Brian Jacobs and Associates, explains why we need to “drop the attitude and pick up the ideas”…

informitv’s William Cooper on the future of 3D television without glasses…