Raymond Snoddy says the NMA’s new Creative Benchmarking for national newspaper advertising is another valuable candle in the darkness, but “in difficult times for newspapers, it is increasingly clear that there is no magic potion to cure the problem”…
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In our latest weekly column, Howard Sharman, asks whether Rupert Murdoch has finally “realised something that has eluded the business publishers, formerly the masters of targeted audiences? Is he willing to lose millions of (valueless) unique users because the ones that will be left are so much more valuable to advertisers?”
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, argues that real-time linear television broadcasting has been the real dominant force of the World Cup, not social media updates…
informitv’s William Cooper wonders whether Hulu needs ITV as a partner to launch in the UK, when Sky might actually be a better fit…
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, asks whether Apple can continue to dominate the market; if Google stands a chance of creating a browser-based world; or if the search giant can possibly compete with Facebook…
In response to Nick Manning’s “Blueprint for a new business model” article, Vic Davies, senior lecturer and course leader at Bucks New University, explains why the industry shouldn’t worry about ending up in South Wales – when in fact, it is much more likely to find itself in Neverland, being “a Peter Pan industry that never grew up, whilst those around it did”…
David Fieldhouse, strategy director and co-founder of Lucidity Mobile, says Apple’s new mobile ad network iAds is not a “silver bullet”, despite offering the creativity, targeting and standards advertisers crave…
Raymond Snoddy says that while Channel 4 chief executive David Abraham is the very model of a modern media executive, eight weeks into his reign there are, if not quite concerns, a few worries.
Gavin Sinden, digital strategy director at Equi=Media, on how weaving conversion strategy into wider marketing plans can lead to success.
informitv’s William Cooper wonders why Project Canvas is yet to be a “compelling consumer proposition”…