More Opinion articles

The latest research piece from Whitevector looks at the impact sports sponsorship can have for brands.

Steve Cox, marketing director at Titan Outdoor, on the elements that go together to make posters a powerful “multiplier” when combined with other media

In his latest weekly column, Raymond Snoddy looks back at the weekend’s MediaGuardian Edinburgh International Television Festival, where Murdoch Jr gave both barrells to the BBC and Ofcom and various rumours turned out to have a bit of weight.

The IPA’s Geoff Russell explains how demonstrating the value of the services clients receive can help the fight against increased cost cutting.

Social networkers represent a valuable target for advertisers, according to latest data from TGI.

In our latest weekly column, Stuart Hodgkinson, client services director, RMG Connect, looks at how new ways of working can help a business grow and succeed.

Our columnist Raymond Snoddy wonders what’s next for the London Lite after the closure of rival freesheet thelondonpaper.

When a major world airline loses more than £100 million in a quarter, naturally it starts to think of new ways to raise money – such as moving into the advertising business.

Marius Cloete, Evening Standard insight manager, explains how Londoners could be leading the way out of the recession.

Emma Thwaites, client services director, Alchemetrics, on how the growth of digital channels can help publishers monetise reader data.