The newspaper industry had already swallowed many tough proposals, but the balance has now been tipped so unacceptably against them that the future course is clear: The Government insists this is a self-regulatory body – if that is so then membership is by definition voluntary and all the leading newspaper groups have to do is…nothing. By Raymond Snoddy.
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As Campaign release the annual top 100 agency rankings, Dominic Mills, a past editor of the magazine, remembers once having a livid agency boss scream into his ear that judging performance based on billings was nonsense. These days, Mills is inclined to agree and argues that in the current ecosystem, a good creative or media agency is about much more than ads or media spend…
Why, if TV is the powerful medium, and radio the personal one, did Tesco – and a host of other big brands for a variety of reasons recently – use press to say sorry about its products?
Despite the fact Lord Puttnam’s amendments to the Defamation Bill are not likely to pass into law, the damage done as a result of the political gamesmanship looks like being very great indeed says Raymond Snoddy.
Netflix has acquired vast amounts of data about its viewers’ watching habits – but can it really use this to predict what we want? Dominic Mills is not so sure.
It’s not often that people earn praise before they have actually turned up for a new job. But Tony Hall, the BBC’s incoming director-general, has already played a blinder while still sitting in the Royal Opera House. By Raymond Snoddy.
The battle for a new form of press regulation was always likely to turn into a mess says Raymond Snoddy – and now it seems the newspaper industry has got a little tired of it all and decided that the Royal Charter is the best they can get; the political compromise that avoids overt statutory involvement.
As a term, big data is now a jargonistic cliché, says Dominic Mills. It’s over-used, mis-used and abused. It’s become the prerogative of people who peddle snake oil in the form of hugely expensive consultancy and software, luring in the suckers…and now marketers have got some major hurdles to overcome.
Although we must applaud the Lebedevs for trying to preserve iconic media institutions, the move to provide London with its own TV channel boils down to a couple of basic questions: can ‘London Live’ come up with something on a limited budget that will attract an audience – and will advertisers support the new venture? By Raymond Snoddy.
Given the price of Superbowl ads this year, you can hardly blame an advertiser for trying to maximise the bang/buck ratio by generating as much pre-game chatter as they can, says Dominic Mills. But is this making advertising strategies cynical as they compete to be talked about before kick off?