Ben Martin, communications planner, Telegraph Media Group, on why those listening to Byron Sharp might just be a little like Brad Pitt…
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Belinda Beeftink, IPA associate director, on changes to consumer behaviour in light of the recession – as revealed by TouchPoints data…
Nick Bampton, commercial sales director at Channel 5, on why, in Channel 5’s definition, partnerships are the antithesis to the old way of trading…
Jeff Siegel, senior vice president, Worldwide Advertising, Rovi Corporation, says broadcasters, content owners, device manufacturers and advertisers will be paying close attention to how consumers are viewing, interacting and engaging with the broadcast and live streams of the Games as it will serve as a gauge to the industry for what the winning model is for the ecosystem moving forward…
If ensuring compliance with the EU e-Privacy directive is at the top of your to-do list right now then you’re probably paying a lot more attention to tags. Or you certainly should be…
Nick Mawditt, global director of marketing and insight at Kinetic Worldwide, says there is a clear willingness among mobile users to interact with brand campaigns (content being main driver of interactivity above brand)…
Alex Hunter, finance director, IPA, asks: how can we convince our clients of the true value of our new type of services?
Freddie Ossberg, founder and managing director of Raconteur Media, provides his analysis and suggestions for the newspaper industry following MediaTel Group’s Future of National Newspaper event this month…
James Davies, strategic development director at Posterscope, on the new eco-system developing in the world of Out of Home…
Martin Galvin, director of agency sales at Specific Media, says we have a rich canvass when it comes to the possibilities around online video this summer…