Dozens of countries are using armies of online opinion-shapers to try to manipulate democracies. The seriousness of the situation requires the most serious and open of responses from Google, Facebook and Twitter.
Throughout 2022, The Media Leader has fielded exceptional opinions and perspectives from a number of columnists, industry veterans, and fresh voices.
The Daily Mail’s ludicrous headlines are the product of a commercial strategy to entice elderly readers – but the demographics are changing, and at some point the newspaper will have to modernise its editorial stance.
Raymond Snoddy reports from the IPSO Road Show, where editors and media experts discussed the future of independent self-regulation of the press.
It’s time to start using marketing language in a way that it associates more closely with commercial value, discovers Dominic Mills. Plus: Why Spotify is where it’s at, and Facebook’s apology.
For publishers, reaching for the digital-only button could in many cases turn out to be a very unfortunate error. Raymond Snoddy explains why.
Dominic Mills examines the case of the price comparison websites that killed off advertising budgets. Plus: Why Iceland’s image was stuck in the past until some tuna pornography appeared.
Dominic Mills wonders whether Cannes has had its day, while almost choking to death following the arrival of the new monthly issue of Campaign.
As Rupert Murdoch takes right-wing US channel Fox News off the air in the UK after 15 years, Raymond Snoddy asks: why now?
Following a downgraded growth forecast, Dominic Mills wonders whether WPP is undergoing a temporary shift, or a more profound structural change that threatens the ad industry as we know it.
The IPA has formally demanded better standards from Google and Facebook – but is its latest weaponry locked and loaded, or has it just got a pea-shooter, wonders Dominic Mills.