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Our most-read op-eds of 2022

Our most-read op-eds of 2022

20 Dec 2022 | The Media Leader Staff

Throughout 2022, The Media Leader has fielded exceptional opinions and perspectives from a number of columnists, industry veterans, and fresh voices.

I got the Christmas TV blues…
I got the Christmas TV blues…
02 Dec 2022 | Stephen Arnell
ITVX’s launch faces a big challenge: ITV’s track record
ITVX’s launch faces a big challenge: ITV’s track record
11 Nov 2022 | Stephen Arnell
Digital’s creative paradox: lots of effort, small audience
Digital’s creative paradox: lots of effort, small audience
22 Jan 2018 | Dominic Mills
Prime Ministerial pay syndrome
Prime Ministerial pay syndrome
17 Jan 2018 | Raymond Snoddy
Blackwood Seven retreats…as media indies surge
Blackwood Seven retreats…as media indies surge
11 Dec 2017 | Dominic Mills

Cyber wars and the new media battleground

15 Nov 2017 | Raymond Snoddy

Dozens of countries are using armies of online opinion-shapers to try to manipulate democracies. The seriousness of the situation requires the most serious and open of responses from Google, Facebook and Twitter.

Facing death? Why the Daily Mail will soon be on borrowed time

01 Nov 2017 | Raymond Snoddy

The Daily Mail’s ludicrous headlines are the product of a commercial strategy to entice elderly readers – but the demographics are changing, and at some point the newspaper will have to modernise its editorial stance.

Press regulation: debate evolves in the era of fake news

25 Oct 2017 | Raymond Snoddy

Raymond Snoddy reports from the IPSO Road Show, where editors and media experts discussed the future of independent self-regulation of the press.

How to speak to your client’s CFO

16 Oct 2017 | Dominic Mills

It’s time to start using marketing language in a way that it associates more closely with commercial value, discovers Dominic Mills. Plus: Why Spotify is where it’s at, and Facebook’s apology.

Be sure before you flip the switch

11 Oct 2017 | Raymond Snoddy

For publishers, reaching for the digital-only button could in many cases turn out to be a very unfortunate error. Raymond Snoddy explains why.

Meerkat brands murder mystery; and fame via fish porn

09 Oct 2017 | Dominic Mills

Dominic Mills examines the case of the price comparison websites that killed off advertising budgets. Plus: Why Iceland’s image was stuck in the past until some tuna pornography appeared.

Cologne v Cannes: the battle of the shows

18 Sep 2017 | Dominic Mills

Dominic Mills wonders whether Cannes has had its day, while almost choking to death following the arrival of the new monthly issue of Campaign.

Machiavellian motives?

30 Aug 2017 | Raymond Snoddy

As Rupert Murdoch takes right-wing US channel Fox News off the air in the UK after 15 years, Raymond Snoddy asks: why now?

WPP: caught between cyclical and structural shifts

29 Aug 2017 | Dominic Mills

Following a downgraded growth forecast, Dominic Mills wonders whether WPP is undergoing a temporary shift, or a more profound structural change that threatens the ad industry as we know it.

IPA takes aim at the duopoly: let’s hope it’s got some ammo

21 Aug 2017 | Dominic Mills

The IPA has formally demanded better standards from Google and Facebook – but is its latest weaponry locked and loaded, or has it just got a pea-shooter, wonders Dominic Mills.

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