After spending the week in San Francisco, Simon Andrews, founder of Addictive!, takes a look at the differences in technology and ways of thinking between the US’s West Coast and the UK, and says that we should really import more Big Picture thinking over here.
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A huge spat is taking place in the US between CBS and Time Warner, with millions of customers losing out – and despite the differences between the US and UK broadcast industries, the row highlights some serious concerns much closer to home says Raymond Snoddy.
The process of making ads can be so full-on that it’s easy to be oblivious to real-world events, says Dominic Mills – and after some high profile disasters in recent weeks, including the Marmite TV ad and the Home Office’s ‘Go Home’ poster campaign, advertisers need to learn from their mistakes.
After the shock sale of the Washington Post, Raymond Snoddy asks why should Jeff Bezos, the multi-billionaire founder of Amazon and a West coast citizen of the new world be interested in a fading symbol of the old world?
Only the Dalai Lama or the Windsor family should anoint successors five years ahead of time, but that is the way the Publicis and Omnicom merger is heading – placing the interests of Maurice Levy and John Wren before anyone else, including clients and stakeholders. By Dominic Mills.
BT must be disappointed that, despite a huge marketing campaign for its TV sports offering, it has only signed-up 23,000 new subscribers – but at least ITV is smiling. By Raymond Snoddy.
As Omnicom and Publicis announce a merger that will create the world’s largest marketing and advertising powerhouse, Dominic Mills asks why neither party seems to be able to provide a decent rationale for such a move – and concludes other forces are at work…
Raymond Snoddy takes a look at the effect the arrival of the Royal baby has had on the Royal brand, and asks whether the hype around the new addition will affect newsbrands in the long run…
Tesco’s new campaign was meant to be the big-game changer but instead, has turned out to be one great big plateful of poo, says Dominic Mills, as he asks where exactly it all went wrong…
Another outbreak of trebles all round as the BBC made further progress in reducing the size of its phalanx of senior executives, says Raymond Snoddy. And then, something truly extraordinary happened…