Neil Morris, founder & MD, Grand Visual, says the future looks like it may offer an environment that could nurture the transformation of digital outdoor from a “store forward and loop” medium to a “dynamic data driven” one…
Showing 391-400 of 763
More Weekly Columnists articles
Alex Heys of NowSendIt on what brands still need to do to streamline the user experience for mobile customers.
In the last few years, corporate social responsibility has become an essential part of the marketing mix. CSR strategies can range from subtle messages through to an entire corporate ethos. Lucinda Wallwork, senior insight analyst at Ebiquity contrasts three different approaches.
Arthur Moan, UserZoom UK managing director on why companies must pay attention to the changing needs of their customers and make sure their marketing “captures the zeitgeist”…
Richard Simkins, convergence business director at Posterscope on the potential of near field communication to revolutionise out of home and mobile advertising, and the pressing need to “close up the knowledge gap”…
Mobile specialist, trainer and co-founder of the Mobile Training Academy Rob Thurner, in the second half of his piece advising how to create a successful app, asks: what is next for apps?
Mobile specialist, trainer and co-founder of the Mobile Training Academy Rob Thurner points the way to avoid the hazards and deliver successful apps…
Enreach’s Petteri Vainikka argues that display advertising can be reinvented, and advertisers’ needs can be better served by discovering real consumer insights that are valuable to the industry…
Enreach’s Petteri Vainikka believes real-time market research is needed to creat audience segment analytics within a display campaign: the difference between selling advertising space, and selling intelligent advertising…
Raymond Snoddy says that the appointment of George Entwistle as BBC director-general is a surprise, in light of his role in the Royal Pageant coverage, but as a BBC stalwart he will at least be respected in a role that is essentially thankless, where a daily kicking comes with the territory…