Banks, with the inclusion of gay people in a host of their recent ads, seem to be reflecting modern life much better than most. Mainstream advertisers should take note, says Dominic Mills.
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As newsbrands experiment with new business models and witness real success, there is one heavyweight owner of top-notch newsbrands which continues to sit on its hands. It’s now time for News UK to nail its colours to the mast with real user and readership numbers says Raymond Snoddy.
When five of the six biggest clients in the supermarket sector review their business in two years, you’ve got to wonder what’s going on, says Dominic Mills, and explains that what supermarkets really need is not cheaper advertising, but better strategic creativity…
This week Simon Andrews, founder of Addictive!, takes a look at how companies are using mobile money and whether ratings driven broadcasters can really compete with subscriber funded channels…
After Kevin Spacey attracted headlines last week with his MacTaggart lecture in Edinburgh, Raymond Snoddy looks in more detail at what he said – and wonders how much of a threat the likes of Netflix really pose to cable operators.
One of the key foundations of the Publicis/Omnicom merger will be savings to the tune of $500 million, but Dominic Mills wonders how Levy and Wren are going achieve such a feat. Cutting duplicate jobs is one answer, but holding down the lid on salaries is another…
Following AOL’s purchase of Adap.tv, along with fresh viewing figures from Thinkbox, it’s plain to see that video on demand is growing, says Dominic Mills – though achingly slowly – and live TV certainly retains an iron grip on our viewing habits for now.
This week Simon Andrews, founder of Addictive!, examines the evolution of TV and video – looking at the new thinking and experimentation being driven by the proliferation of new devices and consumer behaviours.
It would be heart warming, says Raymond Snoddy, if local TV were to establish itself and outlive the period of Government-imposed subsidy that will kick-start it. But to do so it will have to confront and overcome a number of harsh challenges.
We’re a long way off a Minority Report-style future of perfectly targeted outdoor ads says Dominic Mills – and that future looks even further away after the plug was pulled last week on what could have been a very interesting experiment…