More Weekly Columnists articles

Alex Kozloff, senior mobile manager, IAB, says as barriers continue to come down for m-commerce in the UK, this ‘new kid on the block’ will evolve into a medium that retailers, brands and consumers can no longer afford to ignore…

Alistair Hill, CEO of On Device Research, says it’s the brands who seek to interact with customers through targeted rich media mobile advertising who are the ones most likely to achieve maximum cut through…

Bruno Pereira, co-founder and director, TV App Agency, asks: does your brand belong in the living room?

Bobi Carley, commercial director at Disneymedia+ UK & Ireland, says the E in BEO, certainly within the context of partnerships, delivers the amplification of activity…

Julian Smith, group director, analytics and insight, MEC Global Solutions (London), on how improved techniques in measurement will help further move the discussion away from volume to value of social media…

In the APA’s latest blog post, Julia Hutchison says with the right combination of creativity, technology and imagination, AR could become a driving force for the print industry and a vital tool for the brand marketer…

In response to Jim Marshall’s latest article, Will Ashton, MD of Alchemy Social, argues that social advertising will prove hugely beneficial and cost effective for brands and will, in all likelihood, contribute to revenue like Facebook envisages…

Bob Wootton, director of media & advertising at ISBA, says advertisers need real-time trading to be accompanied by an effective code of conduct, underpinned by an independent stamp of trust, to unlock the full potential that the technology offers…

David McEvoy, marketing director of JCDecaux UK, explains why advertising will be very much in the fabric of the building at new train stations in the UK…

VCCP’s head of planning Tracey Follows says the future isn’t mobile, mobile is happening now and is already all around us. The future of mobile in the hands of those that adopt, learn and truly use it to its fullest potential…