More Weekly Columnists articles

Sally Dickerson, global director at BrandScience, on measuring Paid, Owned and Earned media…

Raymond Snoddy on the confusion of conflicting and overlapping investigations. The select committee may have now had its (divided) say, but we still have Ofcom, Leveson, the police… and the forgotten Communications Green Paper to come.

Rosie Merrell, marketing & communications director at Limited Space, says the recent OMC research lays a good foundation for others to explore the findings further and to obtain a deeper understanding of how the medium’s influence alters within individual environments…

Steve John Owens, a radio producer, presenter and podcaster, explains why it is clear to see that there is still a future for radio and radio advertising…

Toby Beresford, social media and gamification consultant, on how games can learn from TV, a successful gameshow designed with dual screens in mind and new questions for gamification experts to ask…

Craig Houston, head of client services at NRS, explains the benefits of the NRS Accreditation Programme…

Philip Ricketts, head of door to door strategy, sales and marketing at Royal Mail, says social TV offers a great opportunity for savvy marketers to use the insight generated by its users to deliver even more targeted communications…

Ellie Edwards, MD at QUISMA, says performance marketing offers clients better ways to make their online spend work harder…

Justin Cooke, chairman, BIMA, says clients – both channels and brands – are looking to the creative industries to keep them ahead of the curve. If the pace of change can be worrying to those of us on the inside, imagine how much more bewildering it must appear from the outside…

Mark Barber, director of planning at the Radio Advertising Bureau, says, Radioplayer’s first year of operation has been a huge success and is proven to have driven radio listening online…