Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.
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As David Montgomery gathers industry support for a bid for DMGT’s regional newspaper interests, Northcliffe, is he providing an ideal opportunity to prove to a world of doubters he has always known what he’s doing?
Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.
Sean Dromgoole, founding partner of Some Research – qualitative research providers for the video games industry – on the competitive forces impacting the games industry as it emerges into the questioning light of day.
Michael Bayler, strategist and author, Bayler & Associates, writes: Engagement continues to both fascinate and bewilder stakeholders right across marketing and media. An underlying question that’s key to the discussion is whether brand-owners should look beyond advertising for ways to build and grow brand equity?
Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.
Starcom MediaVest’s head of thought leadership, Steve Smith, asks how hard do supermarkets need to work at impressing their customers in order to create recommendations?
Simon Andrews, founder of the full service mobile agency addictive!, looks at the developments in mobile and how it might be disrupting GAFA (Google, Apple, Facebook and Amazon)
Simon Andrews, founder of the full service mobile agency addictive!, looks at the developments in mobile over the last week and the next five years…
Raymond Snoddy on the enduring power of television that leapt out of a study by Deloitte Research.
