More Weekly Columnists articles

Simon Rees, founder of Digital Planet, looks at what the media industry can do to support a more sustainable future …

Mark Eaves, managing director at Drum PHD, looks at the potential of product placement…

Duncan Graham, customer services director at Callcredit Marketing Solutions, on the importance of using the best tools available to communicate with consumers.

Carl White, CEO of ValueClick Europe, on the recent increase in mergers and acquisitions activity in the EU internet space.

Steve Cox, marketing director at Titan Outdoor, on the elements that go together to make posters a powerful “multiplier” when combined with other media

In our latest weekly column, Stuart Hodgkinson, client services director, RMG Connect, looks at how new ways of working can help a business grow and succeed.

Emma Thwaites, client services director, Alchemetrics, on how the growth of digital channels can help publishers monetise reader data.

Anna Cremin, head of research and consumer insight, Pearl & Dean, on how independent cinemas can offer advertisers reach to more engaged audiences.

Julia Hutchison, COO of the Association of Publishing Agencies (APA), looks at the worldwide success of customer publishing…The UK customer publishing market is booming, with a current value of £904 million, set to rise to over a billion pounds in the UK by 2012. Showing strength, even in tough economic times, the industry has grown… Continue reading Customer publishing on an international scale

Neil Jones, group sales director, Promotion Space Group, on the opportunities provided by destination media and experiential marketing.