Rob Atkinson, managing director at Clear Channel Outdoor UK, explains how the flexibility of outdoor advertising can achieve huge stand-out in the public space.
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Louise Ainsworth, MD EMEA, Nielsen Online, looks at four scenarios for the future of media research.
2010 is, so we’re told, the year of mobile. We have industry-sponsored audience measurement, Google says its thought process is now “mobile first” and Apple has overtaken established players to become the world’s biggest mobile business by revenue.
Jason Goodman, CEO at Albion, on how political advertising’s failure to capture popular sentiment around the coming election led to the creation of the ‘Slapometer’.
In our latest Media Playground Thought Leadership piece, nugg.ad CEO Stephan Noller describes three areas that will define behavioural targeting in the near future.
Emilie Carson, media director at more2, says that partnering with experts and making the the most of your data could see your business reaping the rewards.
John Cole, managing director of Adknowledge, says we should expect a fundamental shift away from broadcast to opt-in style ‘social currency’ media.
Frances Dickens, CEO of barter company Astus, explains exactly what corporate barter is and how it’s growing.
In our latest Media Playground Thought Leadership piece, Kantar Media looks at paid-for online content, the various pricing models and what research shows consumers are willing to pay.
Despite the increasing popularity of digital media, consumers with a technological bent are still checking out the print editions of their favourite titles, says Katherine Page, technical consultant at the National Readership Survey.