More Weekly Columnists articles

Julia Smith, head of IASH, the Internet Advertising Sales House Council, on whether brands are taking enough care to stay safe online.

Neil Perkin, founder of Only Dead Fish, gives “ten very practical reasons why content producers of all kinds should be putting social at the centre of what they do”…

In the first of a new series of Media Playground Thought Leadership pieces, Alex Rahaman, director of mobile at Unanimis, says what we learn from our experiences online can help maximise the potential of mobile.

Dean Baker, head of JWT Entertainment at JWT London, explains how to achieve the Holy Grail of successful branded content.

Toby Beresford, commercial director for London creative agency Nudge Social Media, says Facebook Credits could change the way we view micropayments.

Antony Miller, head of media development at Royal Mail, on how neuroscience can uncover hidden insights into the way the brain processes brand messages.

Cameron Yuill, CEO of AdGent 007, predicts that 2010 is “going to be an amazing break out year in which all our ‘experiments’ with social and real time media become permanent fixtures”…

Shaun Gregory, managing director of media sales at 02, says forget the hype – 2010 is the year accountability arrives and the market fully embraces mobile advertising.

Tess Alps, chief executive of TV marketing body Thinkbox, predicts what the future could hold for TV and gives her thoughts on last week’s comment piece from GoViral’s Jimmy Maymann.

Jimmy Maymann, chairman at GoViral, considers the exciting opportunities for online marketing – “Get it right and the rewards will be brilliant. If you get it wrong, at least you will know about it soon enough” …