Tom Jenen, EMEA commercial director at AdMeld, explains why real-time bidding will be big news in 2011: “It promises better performance for online advertisers, greater efficiency for agencies and improved returns for publishers”…
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Gavin Sinden, digital strategy director, Equi=Media, says targeting has come on in leaps and bounds over the last year but there are still some big developments in its future…
Luke Aviet, managing director, GoViral, says this year, money will be made from strategic joined up plans for branded content (yes, putting the ‘interesting’ content alongside the ‘boring’ content)…
Zoe Winterson, associate director at Pearl & Dean, predicts that 2011 will be the year of creative cinema media planning…
In light of Ofcom’s paid placement decision, Darren Moore, VP, Nielsen IAG, gives some practical advice on how advertisers can maximize exposure and ROI, while maintaining an organic viewer experience…
Nigel Gwilliam, digital consultant at the IPA, says technology is driving breakneck change in the media world, but when it comes to working with agencies, online media owners have discovered there are few things like good old-fashioned customer service. It’s time for us to celebrate this new found maturity with the MOAs…
Julia Hutchison, COO at the APA, says the latest NRS figures represent “a clear sign that passion for and investment in editorialised branded content is still soaring”…
In an industry whose very survival depends on the quality and quantity of top young talent it can attract, SFW’s Chris Whitson suggests we may be focusing our attentions where it is already too late to make a real difference…
Mark Iremonger, head of digital and planning at Proximity London, says if “Android makes it as the standard software for tablets, we can officially consider the end of what was once a small search engine start-up and welcome the new monopoly Googlesoft!”
Neil Mortensen, MRG co-chair, says media measurement needs to drive the market because otherwise we will “wake up in a decade and find our media planners, media owners and brands at the mercy of the “click” and not the consumer”.