More Weekly Columnists articles

John Carroll, Senior Director, Ipsos MediaCT, looks more closely at online panels and research ahead of the MRG Conference in November.

Pauline Robson, Director – Real World Insight, MediaCom: Children are the future, but what does the future hold for content providers?

Luke Aviet, UK managing director at online content distributor goviral, explains how we can use analytics technology to target online video campaigns more effectively – and even to re-work TV commercials.

… David Hulbert, director at Ravensbeck, explains how market researchers can help business leaders make the right decisions in uncertain times.

Tom Ewing, social media specialist at Kantar Media, follows up on James Myring’s ‘The piracy arms race’ article, saying there is one voice in the piracy debate that continues to be unheard – the voice of the pirates themselves…

Ed Feast, managing director of MarketPlace, comments on the advantages and disadvantages of digitising out-of-home…

Mark Barber, director of planning at the Radio Advertising Bureau, says the changes to the Heart, Smooth and Capital brands are just a natural evolution but could also be an important factor in helping radio claim a fairer share of ad revenue…

Dean Wilson, UK managing director at Active International, gives some practical advice for media agencies looking to form partnerships with corporate trade companies (which allow brands to sell under-performing assets in return for trade credits)…

Katherine Page, technical consultant for the National Readership Survey, says if a sample doesn’t do a good job of representing the universe then the audience data is likely to be flawed…

Simon Stanforth, group search director at Starcom MediaVest Group, says as long as brands continue to develop creative messaging, products and experiences, they will be rewarded by word of mouth…